Digitalization needs leaders to create the vision and share the valuePosted: October 20, 2013 | |
Every transformations, especially digital ones, need to be led by the top layer in the organisations.
A bottom-up approach won’t succeed in engaging companies in the digital world.
Executives need to create a compelling vision of the future for their company, demonstrate how digital will lead their organisations to success and they have to be the first and main actors of the digitalization.
Based on the Burberry Case Study, I encourage you to read this very pertininent analysis made by Capgemini Consulting.
The change is occuring now and we need leaders to have digital transformation as their one and main cause. CxOs, you held the future of your companies.