Digitalization needs leaders to create the vision and share the value

Every transformations, especially digital ones, need to be led by the top layer in the organisations.

A bottom-up approach won’t succeed in engaging companies in the digital world.

Executives need to create a compelling vision of the future for their company, demonstrate how digital will lead their organisations to success and they have to be the first and main actors of the digitalization.

Based on the Burberry Case Study, I encourage you to read this very pertininent analysis made by Capgemini Consulting.

The change is occuring now and we need leaders to have digital transformation as their one and main cause. CxOs, you held the future of your companies.

http://ebooks.capgemini-consulting.com/Digital-Vision/

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s