What’s behind the word Digital?Posted: October 20, 2013
Digital is all BUT technologies.
Technologies are tools which brought in our professsional and personnal lives efficiency, simplicity in the way we work, we live, we interact.
Digital is a behaviour, a way of being, a way of living, a societal revolution.
Digital is about human beings reinventing the way they want to live, to work, to talk.
Digital is the new world as it is today.
Technologies have to reinvent themselves to answer this new digital world.
As they brought simplicity, technologies must now bring connectivity. As they brought efficienciency, technologies have to bring now information velocity.
Digital is not the way we are using technologies. Digital will force people to reimagine brand new innovative technologies to execute the transformations Digital is generating: wearables, modern applications, connected objects…
You don’t adopt a new model to leverage technology. It’s actually quite the opposite. Technologies have to adapt themselves to the new digital models.
This amazingly impact the way, we have to adress our Customers.
It’s no more about selling technologies but devices and services which allow people realizing their full potential in this Digital world.
That is why, beyond everything we do, every way we behave lies digital.