To go digital you have first to be social: here is a social collaboration progress model you can apply

Microsoft and the Eller MBA program at the University of Arizona jointly developed the Social Collaboration Progression Model that outlines six stages of social collaboration and their triggers, obstacles, and impacts.

The six phases identified in this model represent a progression that can be used to ascertain an organisation’s current state in the social collaboration paradigm.

The paper identifies the prerequisites that are necessary to move to a chosen target stage, the obstacles that must be overcome, and the impacts of such a transition. The paper also addresses a high-level view of how social collaboration applies to the divisional levels within an organisation.

This is an helpful tool useable right now to empower your organisation and put it on the way becoming responsive and digital.



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